For ecommerce founders ready to turn those dusty flows into a 24/7 sales engine!

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You’ve had those high moments where sales are flowing and you think, heck yes — this is what it’s all about. 


You feel like you’re in a music video, throwing your cash up into the air and rolling in it. 


Messaging? Friggin’ nailed it!


20% off deal? What a hit!


48-hour flash sale? More profit made than your previous sale!


But then, you have your days where everything seems to flatline.


You’re exhausted, hustling on Instagram to get that ‘like’ dopamine hit and draining money on Facebook ad campaigns that don’t land with your audience.


And sometimes making a sale feels harder than ever. 


Then you remember your email flows

Like your welcome and abandoned cart that you set up a lifetime ago. 

Oh... Thats me!

You’ve been meaning to ‘fix’ them so that they function better, but every time you try to get to the daunting task, you find yourself:


  • Closing your Klaviyo tab because you’re overwhelmed by the messy backend
  • Spending hours on tech set-up, resulting in little return
  • Not knowing what flows you actually need, leaving your subscribers confused
  • Bringing in traffic, but customers rarely come back. Sales come in once, but repeat buys? Crickets!


Then you start to stress and panic-run a last-minute 50% off sale to make a quick cash injection. It brings you that “today I’m rich” feeling, but you end up back in the cycle again and again. 


Deep down, you know it’s not your product holding you back — it’s the system that’s meant to support it.


Your email flows should be turning every potential customer into a repeat buyer.


But right now, they’re sitting there, doing nothing, not giving you the consistent, sustainable sales you deserve.


You’re just not using them to your full advantage!


Because while you’re busy planning your next launch or sale, the backend systems that should be selling for you 24/7 are sitting there, neglected.


The secret to consistent sales in eCommerce isn’t about:


❌ How many campaigns you send

❌ How big your discount is

❌ Or even the size of your list.


It’s about what happens at every step of your customer’s journey.  

 

Here you: 

  • Solidify the trust you create with them through your brand
  • Build strong relationships that keep them coming back
  • Can scale without always chasing new traffic


It’s not sustainable to have a welcome flow set up, cross your fingers, hope for the best, and then pour all your energy into campaigns, social media, and ads.

  

Having a strong email flow system that works seamlessly is what’s going to make you more money without running around with your arms in the air.  


Automated email performance can generate up to 320% more revenue than standard campaigns, according to Salesso’s 2024 benchmark report.


This proves that you need a sustainable email system back-end to make more money without even opening your laptop.

 

I'M READY TO GET MY FLOWS WORKING

HERE’S THE GOOD NEWS. I’VE MADE IT EASY FOR YOU!

Boosting repeat purchases, improved conversion rates, and strong loyalty systems, without pushing one-off promos to death

Working in the background,  while you enjoy your evenings with your family
 

 No more guessing which emails are working or wasting time fixing them over and over again.

 It's sttrategic, and aligned with your growth goals

 Without being stuck in the weeds of Klaviyo

Knowing that tech headaches are handled and the latest features are appropriately utilised.

If this is what you’ve been craving, you’ve come to the right place.

I'm Becc

An eCommerce email strategist and Klaviyo Partner who’s spent years helping values-led brands turn their marketing into a reliable revenue channel.


After working with dozens of scaling founders, I kept seeing the same problem:


👉 Incredible products
👉 Loyal customers
👉 But backend flows left untouched, underperforming, or completely missing.


My mission is simple:


To help small eCom brands stop leaving money on the table

To build sustainable systems that create consistent revenue

To give founders back the time, energy, and confidence they need to grow without burning out


THIS IS NOT ANOTHER DIY FIX THAT YOU’LL NEVER GET TO

You’ve tried to do it all yourself, but clearly, email flows just aren’t your idea of party time:

 

  • You open Klaviyo, ready to fix your flows. Cut to three hours later, you’ve got 12 tabs open, zero progress, and a strong urge to throw your laptop out the window!
  • You try watching YouTube videos on how to do it step by step, but you don’t have time to implement, so the video forever sits in your favourites, paused a quarter of the way through, never to be revisited.


  • You get SO frustrated that you give up, close Klaviyo, and just do another Instagram post because it’s ‘easier’ (is it, though?)

BUT HERE’S WHY I HAVE SOMETHING DIFFERENT FOR YOU…

Most email “fixes” are one-and-done. 


They patch a few flows, then leave you back at square one.


But I’ve got a sustainable system for you designed to keep your flows healthy and profitable long-term. 


How?

  • Monthly rhythm: Constant data-driven improvements every month so you can keep your customers coming back again and again.
  • Strategy + execution: No more wondering “what should I say?” or leaving flows half-done. You’ll have a solid strategy so your flows resonate with your audience.
  • Tech + optimisation handled: You’ll always be up to date with Klaviyo’s latest features and deliverability best practices. No more tech headaches or wondering why you keep getting those annoying update notifications that never seem to go away.



INTRODUCING FLOWFIX

FlowFix is your done-for-you email flow subscription designed to fix, refresh, and optimise the email flows that actually sell.

 Every month, your flows get audited, updated, and tested.  

They’ll stay fresh, functional, and profitable without you needing to spend hours in Klaviyo, ripping your hair out over functions that make you go “wtf?”

This isn’t a one-time project that leaves you stranded.

 It’s ongoing, data-driven improvements that compound over time, growing your brand and generating consistent revenue. 

 

Think of it like having your personal email mechanic on call (Becc, at your service!) always tuning up your backend so it runs smoothly and reliably, while you focus on growing your brand, doing the business tasks that light you up.


Because you have better things to do in your business, like connect with your customers, pack orders, and enjoy your coffee (or three). You don’t have time or energy to worry about confusing tech or whether you’ve sent that email ‘right’. 

This is a Klaviyo-specific service for driven ecommerce founders who want more sales and more freedom, less feast-or-famine!

  FlowFix isn’t about hacks or one-off projects. 


It’s about building a backend that matches the brilliance of your brand, and keeps working for you long after the next campaign or sale.

And here’s the best part…

 You don’t have to figure it out on your own.


I’m here to help you maximise your income with minimal effort.

HERE’S WHAT YOU’LL GET WITH FLOWFIX:

  

  • Monthly flow audit & action plan: Clear priorities mapped out at the start of each month, so you know exactly what’s going on.
  • Implementation of improvements from the action plan in your Klaviyo account:
    • Copy & design refreshes (from small tweaks to full overhauls)
    • Trigger, filter, condition, and timing updates
    • A/B testing for subject lines, send times, and messaging
  • New flow builds where opportunity exists (e.g., Added to Cart, Replenishment, Win-Back)
  • Tech fixes & deliverability optimisation to keep flows running smoothly
  • Latest Klaviyo features & integrations implemented as they roll out, so you know you’re up to date with the latest functions.
  • Light design adjustments to keep your flows aligned with your brand aesthetic.
  • Performance dashboard for simple, transparent tracking—no complicated jargon that leaves you confused.
  • Approvals via WhatsApp for communication about your flows, so you always have your resident email mechanic (that’s me!) in your pocket whenever you need her *wink*


  • QA & link testing before anything goes live
     

Let’s break it down simply:

Every month → audit → make the changes → test → repeat. 

Even a 1% lift each month compounds into a big impact on your bottom line!

Want more nuts and bolts on top of FlowFix? Check out these sweet, optional upgrades:

  • Campaign Management: aka the Frequency Formula 
  • SMS Management outside of flows 
  • Email Marketing consultations 

What’s NOT included in FlowFix

❌ Campaign creation, writing, and scheduling (I can support you with this with a separate service)
❌ Heavy brand design projects outside of flows (custom graphics, templates, etc.)
❌ Paid ads, social media, or traffic generation



HOW DOES IT WORK AND WHAT DO WE DO EACH MONTH?

We’ll start digging under the hood of your Klaviyo account, reviewing every flow, trigger, and performance metric. Then we’ll focus on your highest-impact flow (typically your Welcome or Abandoned Cart) for a complete rebuild or optimisation. You’ll get an action plan outlining exactly what’s getting fixed and why, so you can see your roadmap to more revenue right from the start!

Once we’ve rebuilt your foundation, we’ll move into refinement and expansion. This means A/B testing subject lines, timing, and content, while tackling secondary flows such as Browse Abandonment or Post-Purchase. Expect to start seeing clearer metrics: higher open rates, stronger click-throughs, and early lifts in attributed revenue. Win!

By Month 3, your system will be humming; now it’s all about momentum! We’ll track data, fine-tune your messaging, and build new flows where opportunities appear (e.g. Win-Back or Replenishment). This is where consistent tweaks and testing will compound into long-term growth, giving you repeat purchase gold!

Once your core flows are rebuilt and optimised, FlowFix shifts into maintenance and growth mode. Each month, we’ll review performance, test new ideas, and implement small but strategic changes that will continually improve results over time.


Your 1% lift each month will add up fast, and that’s how your backend will become a steady, predictable sales engine!


WHEN WE WORK TOGETHER, YOU'LL:

  

  • Generate revenue in the background, so you can grow your business and support the lifestyle you’ve always dreamt of. That means more family time, space to take time off and systems that don’t require your undivided attention like a newborn.
  • Have more time and energy to focus on doing the business tasks you actually love—no more crying in the corner because you force yourself to create reels that make you feel awkward and salesy on camera.
  • Gain more brand clarity. You won’t have to keep guessing or waste time because your brand confidence will be beaming, and your flows will 100% support this.


  • Connect more deeply with your audience by speaking their language in your emails, making them feel understood and building trust that encourages them to buy from you.
  • Have the freedom and headspace to scale without having to worry about “what the heck does that button do” in Klaviyo.
     

BUT WHAT HAPPENS IF YOU DECIDE TO STAY IN YOUR BUBBLE?

Sure, you could continue with the way you’re rolling now, and keep trying to figure it out yourself.


But let’s face it, we both know, you’ll keep hitting that dead end, and your income will stay stagnant. 


Here’s how you’re leaving money on the table by NOT fixing your flows:


You’re actually wasting money by not using your Klaviyo account to its full potential. Essentially, you’re paying for a subscription that doesn’t bring you a good return on investment, so you’re wasting it on subscription fees.


You’re losing subscribers due to poor deliverability. Either some subscribers are not receiving your emails because they end up in the spam folder, or they are getting lost in your sequence with no clear path forward.


You’re falling behind your competitors because they took action to make their flows stand out and bring in more leads. Leads that could have been yours, but you decided to sleep on it for way too long, and now you’re stuck.


You spend hours on your tech setup, only to have your flows break because you’re unsure what to focus on and which Klaviyo features to utilise. 


You’re running on inconsistent income, constant hustle, and zero confidence in your ROI from your email marketing efforts.


The result? You’re not generating sustainable revenue, and you’re SO ready to change that!

THE INVESTMENT

 It’s easy to get started, because FlowFix is only $495 AUD per month, including GST. 


  • No hidden fees
  • No complicated contracts
  • Just consistent progress on your Klaviyo backend every single month

I'M READY TO GET MY FLOWS WORKING

BUT WAIT FOR IT. THE BEST PART IS, IT'S DESIGNED TO PAY FOR

 As long as you’ve got steady traffic coming in, my goal is to generate at least $500 per month in attributed revenue from your flows.


If after three months we’re not hitting that mark, we’ll either pause or I’ll work for free until we do.


Yep, I’m serious.


I’ll work for free until you make $500 per month.


Why?

Because I KNOW this is THE game-changing service you need to turn everything around and get your flows cashing in.


That’s my promise to you.

FLOWFIX ISN'T A ONE OFF FIX

It’s a monthly subscription that keeps your flows selling, your tech up-to-date, and our revenue compounding without you losing focus on what only you can do.


Who is FlowFix for?

E-commerce business founders who want:

  • A sustainable, smooth system that gives them better ROI than social media and ads
  • To lift repeat purchase rate and average order value
  • Predictable revenue without the spike and drop rollercoaster
  • To build strong relationships with their customers and foster brand loyalty
  • More time back in their days to do the business tasks they enjoy
  • Tech that’s easy (or someone to deal with it for them)
  • To be able to scale without always chasing new traffic


Flow Fix is not for you if:

  • You’re NOT in the e-commerce/product space, e.g. coaches and service providers
  • You think social media is more important than email marketing
  • You want a ‘get rich’ quick scheme 
  • You’re impatient and don’t want to make consistent sales over time
  • You don’t want to take the time and effort to nurture your audience and build genuine relationships
  • You’re happy to keep pouring your budget into Facebook ads that don’t convert
  • You don’t have a Klaviyo account or are not willing to sign up for one, or migrate over from your current email platform


BUT HOW DO YOU KNOW IF FLOWFIX IS RIGHT FOR YOU?

I get it, there are a ton of options where you can invest your hard-earned dollars.

So I want to help you decide if FlowFix is for you.

Here are some things you may be wondering. Grab that coffee ☕ and let’s talk through what might be running through your mind.

 Flows are not a set-and-forget task.


If left untouched, they tend to drift and underperform as products, customer behaviours, and platforms change. 


I know this because I’ve reviewed many flows in my career. Common problems that repeatedly arise include broken links, expired discount codes, dynamic blocks not displaying due to product changes, or Shopify or Klaviyo updates. These things can cause flow performance to decline and customer experiences to go to sh*t!

So while you may think what you’ve done is “good enough”, you could be losing money due to stagnation. Monitoring your flows and strategically tweaking them regularly will ensure they always perform their best for you in the background. 

I see you. You’ve been burned before! Maybe you’ve already spent money on a service provider to help you, but they underdelivered, leaving you out of pocket.

But here’s why FlowFix is different. If after three months, you are still not seeing results, I’ll work for FREE until you make $500 per month, so you can ensure your investment is well spent.

Even a 1% lift in conversion or repeat purchases can more than cover the cost.

Flows can contribute to a solid 50% of attributed revenue when optimised. Right now, you’re likely leaving money on the table by not paying attention to these important stats.

With me, you’ll get my expert eyes and knowledge all up in your flows to ensure consistent revenue is easily achievable.

 So yes, it’s an investment — but one designed to pay for itself. 

Look, your Virtual Assistant is a wonderful asset to your team, and you don’t know what you’d do without them. 


But they are not your dumping ground for tasks that require more than their expertise.

If you don’t know what your flow strategy is, how will your VA know how to execute it?

You may be putting unnecessary stress on yourself and your VA to perform when both of you miss important data insights, don’t understand effective testing methods and psychology-backed strategies. 


Biz owners often handball their email marketing duties to their VA with little direction, resulting in mediocre results.

FlowFix provides expert optimisation that helps you convert, not cookie-cutter templates or surface-level set-ups just to tick it off your list. 


So let your VA focus on the tasks they do best, and I’ll take care of the email flow heavy-lifting.

 Good news incoming—you don’t need to be heavily involved in the process! *does a happy dance*.

FlowFix is designed to reduce your workload and give you your time back. 

You’ll get a monthly audit and execution done for you. Your only job is to approve emails, and everything else is handled by me! How sweet is that?

Campaigns push sales in the foreground, but flows are your background sales engine.

They’re ALWAYS working, converting new subscribers, rescuing carts, and driving reorders.

Campaigns + flows together = maximum ROI.

Therefore, your flows should work in conjunction with your campaigns and not be treated as standalone systems.

Maybe you’ve tried using generic templates or a strategy you thought was solid, but it let you down.

Here’s a hot take:

I’ve seen flows underperform because of poor setup, weak copy, or a lack of testing. 

Even if your flows exist, most decline in performance over time without ongoing optimisation.

In fact, brands that actively A/B test and refine their flows see, on average, a conversion lift of 63% (Source: Email Engineers).

Without the right setup, testing, and stronger copy implementation, your flows gradually become stale. You’re not just leaving revenue on the table — you’re watching them drift away.

FlowFix isn’t a one-time setup or a generic method. It’s ongoing refinement, aligned with your brand and customer data.

I can assure you that you’ll get a system specifically tailored to your brand, ensuring you won’t experience the mediocre results you had when setting it up before.
 

You might be thinking, “If someone else writes my emails, they won’t sound like me”

FlowFix customises every flow to match your brand voice.

Everything is customised to your unique brand voice and tone. If we have new elements built into your flows, they will be approved by you before going live, so nothing gets past you!

FlowFix enhances your voice; it doesn’t replace it.

Here’s the thing: flows work at ANY stage!

They’re one of the easiest ways to grow without increasing ad spend. In fact, smaller brands I’ve worked with see some of their biggest jumps because they’re starting from under-optimised setups.

You do not need to be a big brand to benefit from this service. Your flows should be a priority from day dot of your business!  

Tech headache remedies are FlowFix’s specialty! You’ll always use the latest Klaviyo features and integrations, without lifting a finger.

You won’t have to mess with any tech, because I’ll handle everything for you. So no more feeling confused or stressed about ‘breaking something’ because you won’t even need to touch it!

Klaviyo is your money-making driving force, not your enemy! 

STILL GOT QUESTIONS? I’VE GOT ANSWERS

Please reach us at hello@becclee.com.au if you cannot find an answer to your question.

Email flows are triggered by a potential customer taking an action on your website. Such as “adding a product to cart.” This behaviour will then trigger your specific flow email to be sent, giving you loads of potential to make money on a sale that might have been lost. Other flows may include a welcome, abandoned cart or re-engagement flow.  

Minimum of 3000 visitors per month. This can include new or existing customers.

It depends on where the biggest opportunities are. In month 1, I’ll tackle your highest-impact flow (like Welcome or Abandoned Cart).

Some months we’ll rebuild a single flow from the ground up, other months we’ll optimise several flows with smaller but powerful tweaks.

The key is consistent progress every month.

Think of campaigns as the foreground and flows as the background. Your campaigns drive seasonal promotions and product launches, while FlowFix ensures every new subscriber, abandoned cart, and past customer is nurtured in the background.

Rock your flows and campaigns together and watch the cash roll in!

FlowFix focuses exclusively on the revenue generated from your email automations (flows) — not your campaigns.


This means your results are measured by flow-attributed revenue in Klaviyo: the sales tracked when someone opens or clicks one of your automated emails (e.g. Welcome, Abandoned Cart, Post-Purchase, or Win-Back) and then completes a purchase within Klaviyo’s standard attribution window.


This keeps your data clean and reliable. Your seasonal campaigns, flash sales, and promotions won’t distort the results.


I can’t guarantee total store revenue, but I can guarantee transparency and progress that is specific to each flow, which you’ll be able to see and track inside your Klaviyo dashboard.

Heck yes! I’m determined to get your email flows making you that sweet cash. I back FlowFix 100% because I know this service provides value beyond just “having your flows set up”. FlowFix is designed to bring you consistent, sustainable revenue to support the lifestyle you’ve always dreamt of.

So if after three months of working together, you’re still hearing crickets, then you get my devoted hard work for free until we hit your $500 target (don’t worry, I’m fueled by caffeine and totally obsessed with getting my clients real results). 

Many clients see improvements within the first 30 days (higher opens, clicks, or conversions).

But the real magic happens over time, so some patience is required.  

FlowFix compounds month after month. Even a 1% lift each month adds up to a major bottom-line impact.

You will have access to a live dashboard of your flow results that will include all the major metrics, including:

- Total flow revenue
- Flow revenue % of total store revenue
- List growth

But not only that, you’ll see this in results, because you’ll notice differences in repeat buyers and conversion rates with more of that sweet cash in your bank account. You're welcome!

- Safe access to your Klaviyo + Shopify accounts. You will need to add me to your Klaviyo account under “users” as an admin. Then, I’ll request access to your Shopify account via my Shopify partner portal.
- A traffic baseline (e.g. 3k+ sessions/month)
- Please nominate one person from your company to be the approver in WhatsApp
- Brand voice guidelines/assets
- Lead capture present (pop-up/live forms)

You’ll hear from me while creating your monthly roadmap, weekly progress updates in WhatsApp and on the live dashboard anytime. You can also ask me questions anytime on WhatsApp, and I’ll reply within 1 working day, so you always feel supported.

Yes, 3 months to start, and then you can choose to continue FlowFix or not.  

Why? Because three months gives us enough time to audit, rebuild, test, and optimise properly. After that, it’s month-to-month. No long-term lock-ins. Stay because it’s working, not because you have to 

Sorted! FlowFix handles deliverability, design fixes, and all the latest Klaviyo updates and features.

You’ll never have to worry about broken triggers, outdated product blocks, duplicate sends from overlapping logic, wrong timing, or integration bottlenecks again.

No. This service is for Klaviyo accounts only. If you already have a Klaviyo account, we’re ready to go! If you use an alternative CRM and would like to explore whether FlowFix would suit your business, you have two options:

1. Sign up for Klaviyo for a free trial (until you hit 250 active profiles) or,
2. We can migrate your current CRM over to Klaviyo. I can help you with this for an extra cost, so feel free to reach out to me at hello@becclee.com.au to enquire. 

I’m not here to steal your password (I can’t even remember my own!) You won’t have to give up your security details, because I’ll have my own separate login details to access your account.

You’ll add me as an admin, and I’ll have my own multi-factor authentication to gain access. You’ll be able to see when I’m in your account at all times, so no security breach surprises! This is the safest way for me to access your account, and I’ll only access what I need. 

Feel free to ask me any burning questions about FlowFix at hello@becclee.com.au  

WANT A FREE TEST DRIVE BEFORE WE GO ALL IN?

Now that you’ve discovered how FlowFix could transform your email automation system, why not take it for a quick test drive?

 The Free Flow Audit is a quick, expert check-up for your flows, revealing what’s working, what’s not, and exactly where untapped revenue is hiding.

No jargon, just a clear picture of how your flows are performing right at this very minute.

What you’ll get:


  • A mini health report of your current flows
  • Your #1 quick win and how FlowFix™ can help you get it
  • Recommendations on where you’re leaving money on the table


If the clarity and insights from your free audit surprise you (and they will 😉), imagine what’s possible when those optimisations happen every single month inside FlowFix…


Buckle up because your backend is about to become your most reliable sales engine!
 

BOOK YOUR FREE AUDIT NOW

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